Wake up, it’s Monday! Let’s get your beans percolating with some Monday Morning Rocketfuel.
This week, we’re gonna talk about shutting up. How to increase your sales by improving your listening skills.
“You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.”
What’s your favorite thing in the world to talk about? I bet I can guess, because it’s mine, too.
Harvard University did a cool study on participants’ neural activity when talking about themselves. It turns out revealing personal information to others activates neurons more than any other topic of conversation.
You might be thinking, “Hey that’s great! I love to talk about myself.” And you’re not alone.
The average salesperson monopolizes 75% of sales conversations. But research shows the golden ratio for increasing sales as 43/57.
Improving your listening skills can dramatically increase your sales.
Exercise Your Ears
This week, try to make sure every person you meet talks more about themselves than you do. Schedule a one-to-one just to listen to someone’s story. See what happens.
Awesome Stuff I Read This Week
- McDonald’s serves 1% of the world population every single day.
- 7 Ways to Market Your Business in the Local Community
- For the Ultimate “Buzz,” These Guys Roast Coffee in Space
BTW, I need to practice my listening skills, too. If you’re in the Charlotte Metro area, I’d love to learn about your business and where you want to go. Get in touch here.
Let’s grab coffee soon,
Drew Horine, Founder & Chief Creative