Case Studies

Meyco Pool Covers

Meyco Pool Covers Website
Meyco Pool Covers Logo

Who is Meyco?

Meyco is a mid-sized manufacturer of custom swimming pool covers with facilities in Melville, NY and Spartanburg, SC. They have a rich history of marketplace innovation dating back over 60 years. Although Meyco sells exclusively through local pool installers, public brand awareness with the end consumer is a high priority.

The Challenge

Meyco’s web presence had been neglected for a very long time. It didn’t work on modern mobile devices and had virtually no traffic. In fact, the old site was such an embarrassment the sales team was actually relieved you couldn’t find it on Google.

  • Tired, Unresponsive Website Design

  • Practically Invisible to Search Engines

  • No Useful Tools for the Sales Team

Old Meyco WebsiteNew Meyco Website
Slide for Before & After Views
Mobile Responsive Website Design

The EPM Effect

Digital Marketing Services

Escape Plan Marketing created a responsive site, optimized for search, with tools for sales and authorized dealers to promote the brand.

We also incorporated advanced lead generation tools to work with direct mail campaigns.

  • Looks Fantastic on All Devices

  • Optimized for Google, Bing, and Other Search Engines

  • Built-in Tools for Sales Team, Authorized Dealers, and Consumers

Measurable Results

Meyco experienced a 4,900% increase in traffic and a massive bump in sales. Now their biggest challenge is filling orders!

Organic SEO Traffic Results
Search Engine Optimization Results
Organic Search Traffic

Moving Forward

As Meyco continues to gain market share, Escape Plan is ready for their next phase of growth. You see, we do way more than just blog posts and kick-ass websites.

Escape Plan is moving forward with advanced tools to promote the company’s authorized dealers. We’re creating videos and consumable content to increase marketplace awareness. And we’re connecting marketing to sales, converting website clicks into qualified leads.

  • Advanced Dealer Locator Functionality

  • Engaging Videos & Consumable Content

  • Automated Tools to Connect Sales & Marketing

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