Case Studies
Meyco Pool Covers
Who is Meyco?
Meyco is a mid-sized manufacturer of custom swimming pool covers with facilities in Melville, NY and Spartanburg, SC. They have a rich history of marketplace innovation dating back over 60 years. Although Meyco sells exclusively through local pool installers, public brand awareness with the end consumer is a high priority.
The Challenge
Meyco’s web presence had been neglected for a very long time. It didn’t work on modern mobile devices and had virtually no traffic. In fact, the old site was such an embarrassment the sales team was actually relieved you couldn’t find it on Google.
Slide for Before & After Views
The EPM Effect
Escape Plan Marketing created a responsive site, optimized for search, with tools for sales and authorized dealers to promote the brand.
We also incorporated advanced lead generation tools to work with direct mail campaigns.
Measurable Results
Meyco experienced a 4,900% increase in traffic and a massive bump in sales. Now their biggest challenge is filling orders!
Moving Forward
As Meyco continues to gain market share, Escape Plan is ready for their next phase of growth. You see, we do way more than just blog posts and kick-ass websites.
Escape Plan is moving forward with advanced tools to promote the company’s authorized dealers. We’re creating videos and consumable content to increase marketplace awareness. And we’re connecting marketing to sales, converting website clicks into qualified leads.
